Case study

How a fence company became #1 in AI search

I built this system for my fence company after we sold it to private equity, so the team would keep getting high-quality leads no matter what. Here is what happened, with screenshots. Company names are hidden for privacy.

By Joseph, founder of Own Your GEO · Updated October 13, 2026

The starting point

When we first measured, AI named us in a small share of answers to fence questions in our city and ranked us around fifth among local fence companies. Our website was the 26th most-cited site in those answers. Directories and listicles were doing most of the talking about us.

What we changed

1. Tracked the real questions. Hiring, cost and problem questions for each fence type and area, across six AI engines, every week.
2. Found the sources AI trusted. Google, Thumbtack, HomeAdvisor, Angi, the BBB and local "best of" lists.
3. Cleaned up those listings. Same name, services and service area everywhere.
4. Rewrote the website as answers. Pages per fence type and area, with costs, materials and FAQs.
5. Asked for detailed reviews. Customers mentioned the fence type and their neighborhood.

The timeline

• September 7, 2026: first lead from AI search. A homeowner found us through Grok and needed 75 feet of fence and 3 gates, a $3,500 job.
• Week ending October 5: our website jumped from the 26th to the 4th most-cited site in AI answers about fencing in the city, in one week.
• October 12 to 13: #1 in AI visibility, #1 in share of voice, and the 2nd most-cited website behind only Google.

The proof

What hasn't moved yet

Not every number is up. On the exact 59 questions from our very first scan, the share of answers that name us is about flat so far. The gains came from being named first more often, ranking higher when named, and showing up on more questions and engines. I'm sharing that because a fair test matters more than a pretty chart, and it's the same honest view your own dashboard will give you.

What this means for your company

None of this needed a big budget. It needed knowing which questions to track, which sites AI trusts, and what to fix next. That's what the Custom GEO Package sets up for your trade and area. Start with the GEO guide if you'd rather do it yourself.